PORTFOLIO
Branded Projects
01
Wells Fargo x College Football
Created a series of financial literacy educational videos featuring three of Wells Fargo's partner universities. Each video had a current college football student-athlete "walk and talk" with a Wells Fargo financial advisor to discuss finances and NIL opportunities before introducing a legendary alum of the respective school to give financial advice and talk about his personal experiences with football and money.
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Conceived of "walk and talk" concept used throughout the series, managed relationships with all six featured talent, supervised large-scale production at all three universities, and worked closely with the brand and schools from pre-production through the posts going live on social channels during the 2024 college football season.
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USC - Miller Moss & Uchenna Nwosu
02
Amazon Kindle
Assisted with identifying the USWNT members that are avid readers and Kindle users, created a priority list for Amazon, and procured the top three choices for the campaign (Emily Fox, Naomi Girma, Rose Lavelle) to create a campaign of promotional video and photo assets for Amazon Kindle. The series illustrated how members of the USWNT rely on their Kindles while preparing for the 2024 Olympics, alongside book recommendations.
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Ideated concepts for all 27 video and photo assets, wrote all scripts and social copy, and oversaw production and post-production throughout, all while having extremely minimal capture time with each athlete and navigating pre-Olympic travel schedules.
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03
CAVA
Collaborated with USWNT captain Lindsey Horan and fast casual restaurant chain CAVA to utilize current social media video trends to promote CAVA's new menu items heading into Horan's upcoming appearance in the 2024 Summer Olympics. Oversaw all stages of the shoot, from creative direction through post-production.
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The two videos went live to Horan’s 397K followers in July. With only organic reach, the videos gathered over 650k views and 25K engagements, with the juggling video racking up the highest amount of organic views for any post Horan has ever posted (including non-sponsored content).
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04
Fitbit Inspire 3 Promo
Worked with superstar athlete and mom Sydney Leroux on an influencer campaign to highlight different specific features of Fitbit's new Inspire 3 band while showing Sydney's daily routine with her family.
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Coordinated and executed all aspects of the campaign, including script- and copy- writing, creative direction, and post-production. The campaign included four organic in-feed posts with a total of 13.8 million views and over 85,000 engagements.
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Click the image to view one of the videos for this campaign.
05
Warner Bros' "Mickey 17"
Promote the launch of Warner Brothers' film "Mickey 17" with a :30 athlete-led custom commercial that featured Chicago Bulls star Lonzo Ball and integrated key moments & comedic bits from the film. Assisted with talent management, creative, production, post-production. In addition to the spot going live on Lonzo's social channels, it also ran across a multitude of TV buys during NBA on ESPN, ABC, and TNT games from Feb 27th - March 9th 2025 to coincide with Mickey 17’s release date of March 7th.
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Conducted the strategy & execution of the paid social campaign from start to finish, which resulted in 5.3 million total views (32% over-delivery) to WB's target audience.
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Click the photo on the left to access the video.
06
Disney's "Haunted Mansion"
Tapped by Disney’s media agency to create comedic social video content centered around the new "Haunted Mansion" film. This concept was created around Sydney Leroux playing a fun version of “This or That,” which blended questions about her personal life with concepts from the movie. The campaign went live across Sydney's Instagram and TikTok channels to a guaranteed 2.25 million targeted views.
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Assisted with creative direction and production, and executed paid media amplification to Disney's targeted audience.
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Click the photo on the right to access the video.
07
Strava #StriveForMore
Worked with five female athletes who have succeeded at the highest level while using their platforms to bring awareness to issues that continue to plague women's sports, including discrimination, ease of access, and pay inequity.
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Procured photos, provided caption copy, and coordinated posting times for all five athletes.
Hilary Knight
Ali Krieger
Simone Manuel
Ibtihaj Muhammad
Nneka Ogwumike
08
Re-branding | Washington Football Team
Completed a full re-brand of the Washington Football Team franchise in 2021, including establishing a new name, logo, and touchpoints.
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Click the D.C. Stripes logo to view the updated Brand Guidelines.
09
Styling | Design Bureau Magazine
Styled the photoshoot for the cover and main spread featured in Design Bureau magazine, issue 30. These styled photos are featured on the cover and pages 58-67.
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Click the image to view the full issue.
